[:en]With Emma Pivetta you will find the best ally in order to promote your competitiveness up to an international level, to introduce your company into new markets, get partners or finance, strengthen ...
Read more »The acknowledge of market environments and demands is essential for the success of your product and service. Currently, another pillar of competitiveness is to get to know your target market, the future ...
Read more »Getting to know your users, who they are, their motivations, is a sort of valuable condition in order to innovate when designing products and services. With Emma Pivetta you will: Get to know your ...
Read more »Some time ago, rather a long time ago I have to say, I used to write about the meaning of trend analysis and how to apply it in business. However, the fact that it has taken me so long to write about the topic again (for my blog) is not, […]
Some weeks ago I had the chance (and the pleasure) to interview a sociologist, specialized in health programs evaluation, for a project I’m working on. We were talking about trends applied to several aspects related to health and during the interview, she told me «Emma, you know that there are […]
In a previous post (“Days of Co-creation and user experience”),I wrote “There’s no stopping this now”. I was talking about the issue of improving projects by using actions related with user experience, design thinking and trend analysis and how to combine them inside some given projects. Well, it seems I […]
Este post es una introducción a la ponencia que daré el próximo día 1 de julio durante el Salón BIZ Barcelona. Ya es el tercer año consecutivo (2013 y 2014 fueron las sesiones anteriores) que tengo el placer de impartir esta conferencia sobre “técnicas innovadoras para detectar tendencias y nuevas […]
Over the past two months, coincidentally, I’ve been involved in different projects and topics related to the co-creation of services and improving user experience. First of all, I was invited to join the COMA team for the ProBadiaLab project (websites in Spanish and Catalan), leading co-creation sessions to empower users […]
