Some weeks ago I had the chance (and the pleasure) to interview a sociologist, specialized in health programs evaluation, for a project I’m working on. We were talking about trends applied to several aspects related to health and during the interview, she told me «Emma, you know that there are […]
In a previous post (“Days of Co-creation and user experience”),I wrote “There’s no stopping this now”. I was talking about the issue of improving projects by using actions related with user experience, design thinking and trend analysis and how to combine them inside some given projects. Well, it seems I […]
Over the past two months, coincidentally, I’ve been involved in different projects and topics related to the co-creation of services and improving user experience. First of all, I was invited to join the COMA team for the ProBadiaLab project (websites in Spanish and Catalan), leading co-creation sessions to empower users […]
Back from vacation, I’m sitting down to write a post that has been running through my head for a while now. I’m going to try to explain as much as possible quickly in this short space. This time, I’m drawing from one of the fields I work in: the healthcare […]
Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]
