Strategies

When coolhunting meets Innovation

Esta entrada se publicó en Anàlisi de Tendències Análisis de Tendencias Blog Business Coolhunting Estrategia Innovació Innovación Innovation Strategies Trend Analysis y se etiquetó como Business coolhunting Estratègia Innovation Strategies en por

photo by Bridget Flemming What do we mean when we use the therm coolhunting? We mean innovation, development and knowledge to improve present products and services by advancing the future. Where coolhunting meets innovation? The sociological point of view represents one of the most appropriate umbrella in order to combine […]

Innovation: Understanding the Strategic Role of the End-users

Esta entrada se publicó en Blog Business Innovación Strategies y se etiquetó como Business co-creation end-users Innovation Strategies en por

Innovation Since the 19th century, many sociologist have been studying innovations, ideas and products spread among some chosen segments of the market or the whole society. First of them was the French sociologist Gabriel Tarde with the diffusion of innovation theory, a theory that was later improved byEverett Rogers in the last century. […]