Social Research


Advertising is one step ahead

Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]


Yes, there is something with your user

Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]


Why street art?

For some years now, I have been looking for and photographing street art wherever I go…  for so long now that I think I’ve developed a special third eye, which is highly selective and able to hone in on stencils, graffiti, etc. in a way that is, I dare say, […]