And here is the final chapter in my personal trilogy on the practical application of trend analysis. A few months ago, I explained “how to ‘capture’ trends and give them a practical use”, looking at the example of combining trends in demographics and the health, food and technology sectors to […]
Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]
Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]
Link to the videos and presentations of BDigital Apps 2013 (in Spanish, Catalan and English), this link also includes my presentation «There is something with your user«, panel «Apps2market: from the idea to market».
