In a previous post (“Days of Co-creation and user experience”),I wrote “There’s no stopping this now”. I was talking about the issue of improving projects by using actions related with user experience, design thinking and trend analysis and how to combine them inside some given projects. Well, it seems I […]
Este post es una introducción a la ponencia que daré el próximo día 1 de julio durante el Salón BIZ Barcelona. Ya es el tercer año consecutivo (2013 y 2014 fueron las sesiones anteriores) que tengo el placer de impartir esta conferencia sobre “técnicas innovadoras para detectar tendencias y nuevas […]
Over the past two months, coincidentally, I’ve been involved in different projects and topics related to the co-creation of services and improving user experience. First of all, I was invited to join the COMA team for the ProBadiaLab project (websites in Spanish and Catalan), leading co-creation sessions to empower users […]
Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]
Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]
