Getting to know your users, who they are, their motivations, is a sort of valuable condition in order to innovate when designing products and services.

With Emma Pivetta you will:

• Get to know your users by planning and conducting user research through: usability studies, ethnographic field studies, user surveys, participatory design sessions
• Understand your user’s context and what trends will impact them by conducting context research, trend analysis and market positioning
• Using research data and insights to guide business decisions and product and services development.