Back from vacation, I’m sitting down to write a post that has been running through my head for a while now. I’m going to try to explain as much as possible quickly in this short space. This time, I’m drawing from one of the fields I work in: the healthcare […]
Do you speak Brusselian? I’m writing this post from Brussels, where I’m currently working, although I’ll probably finish it in Barcelona. It’s my time in what is known as the capital of Europe that has awoken the need to write this post… my stay and the help of a colleague […]
Advertising is always one step ahead… until proven otherwise, in terms of trend analysis, that’s true. They are the first to benefit from knowing what’s happening and what’s going to happen… and why… and where… and to whom. It’s normal, the ultimate goal of the sector can be summed up […]
Getting back into the rhythm after a short break for Christmas (a time, I won’t deny, I enjoy thoroughly, like a child), I come back to the eternal topic of the relationship between users and technology. In early December, I had the chance to present a simplified version of my […]
